[新聞] 雀巢 Nestle 入主藍瓶咖啡 Blue Bottle

看板Coffee作者Assisi (Francesco d'Assisi)時間6年前 (2017/09/15 02:38)推噓5(5推 0噓 2→)

留言7則, 5人參與討論串1/1

Nestle buys majority stake in Blue Bottle Coffee https://goo.gl/knSA2s Reuters 路透社 SEPTEMBER 15, 2017 / 12:20 AM Martinne Geller, Lisa Baertlein 摘要：瑞士製造商，也是全球最大的咖啡公司雀巢 Nestle 宣布入主美國精品連鎖咖啡店藍瓶咖啡 Blue Bottle。本次交易並未透露實際成交金額，雀巢將擁有藍瓶咖啡主要股權，但目前將維持藍瓶的獨立性。剩下的部分算是比較瑣碎的部分恕無翻譯 Orz... LONDON/LOS ANGELES (Reuters) - Nestle has bought a majority stake in Blue Bottle Coffee, stepping into the world of high-end specialty coffee bars. The Swiss maker of Nescafe instant coffee and Nespresso pods announced the purchase on Thursday without disclosing financial terms. The move comes amid consolidation in the so-called third-wave coffee sector in the United States. This market caters to discerning customers who have grown up on Starbucks but have progressed to more exotic coffee drinks coaxed from traditional espresso machines or made by expert baristas. Nestle, the world’s biggest coffee company, said that Blue Bottle would continue to operate as a standalone entity and that current management and employees would retain a minority stake. California-based Blue Bottle has raised nearly $121 million in funding from high-profile investors including Twitter co-founder Ev Williams, Fidelity and GV (Google Ventures), according to data compiled by Crunchbase. The company operates minimalist-style coffee bars in major U.S. cities and Japan. It expects to have 55 locations by the end of 2017, up from 29 at the end of last year. It also sells high-end bottled coffee drinks and roast and ground coffee. Editing by David Goodman -- 貼過來咖啡板想看看諸位對於這筆交易的看法雀巢這幾年在膠囊上算是翻新形象在米國他們的膠囊咖啡店都蠻潮 der 這下選擇直接入主 Blue Bottle 會是 1 + 1 > 2 還是噩夢的開始 ?? -- 公誠勤，真善美；道德高，知識富生活日求新，學業日進步 https://www.youtube.com/watch?v=I6ZZ3N-sgjk