※ [本文轉錄自 Gossiping 看板 #1I_hpMJu ]
作者: Im0800092000 (0800092000) 看板: Gossiping
標題: [新聞] 統一總部對面小七 被羅智先K
時間: Sat Feb 15 09:03:15 2014
http://udn.com/NEWS/FINANCE/FIN9/8487103.shtml
【聯合報╱記者陳景淵/台北報導】
統一企業董事長羅智先昨天說,統一總部對面的統一超商被他「K了一頓」,因為過年前
三天,這家超商內所有吃的統統賣完,卻沒補貨,白白錯失一整年中最好的賺錢機會。
羅智先說,過年前三天,所有員工暫停出差,統統回到總部上班,「多少張嘴巴全冒出來
了」,中午不到十二點半,員工餐廳的菜、飯都已經見底,他只好到總部對面統一超商「
找吃的」;不料,關東煮沒了、麵包也賣光了,能吃的都沒了,頓時令他傻眼。
超商怎麼不補貨?店員回答更令人傻眼,因為「快過年了,老闆(加盟店主)說少進點貨
」。羅智先認為,這家門市事前未調查,沒預見過年前附近鮮食需求可能大增的狀況,該
補貨卻沒補貨,白白錯失三天「一整年最好的賺錢機會」。
因此,今年統一超商除了加速展店,同時著重「單店管理」。羅智先表示,超商須針對「
小家庭、個人化消費、少子化、老人化」這四大族群,依顧客消費結構擬訂單店策略。
他舉例,都會超商與偏鄉超商的客群差異很大,甚至台北市的信義區和西門町兩者的客群
也不一樣,他將要求門市幹部調查周圍顧客、市場屬性,才能挑選符合門市需求的商品進
貨、上架。
他說,統一超商和全聯型態不同,但因人口結構與分布改變,零售業將面臨轉折點,必須
思考如何「抓住消費者的心」,零售業「今天過了、明天永遠不會回來」,必須抓住每個
賺錢機會。
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