Identification of pink-compulsive risk gene in girls..
A team at the University College Dublin (Ireland) found a genetic mutation
shifting the colour perception to low frequency (red).
While working on the visual perception of small mammals and possibility of
colour vision in some bat species, they found one particular mutation on the
opsin gene which may lower the detection frequency of visible spectra. This
may induce the better detection of the red colour and a poorer vision of the
blue and green colours. The same mutation is often found in human female
population and significantly associated with a pink-compulsive disorder
(PCD). This means that people who have this particular form of this gene are
twice as likely to buy pink related items.
Pink-compulsive disorder is a major psychiatric illness affecting around 17
people in every 100. Tragically, around five in seven people suffering from
the condition is a girl. This new research has raised the possibility that
pink-compulsive disorder is a sex related genetic disease.
"Once we understand exactly how the gene influences there behaviours, we
will be able to develop better diagnostic test for pink-compulsive disorder"
said one of the contributing authors. "In the future, we hope our research
will lead to new, targeted medicines specifically for pink-compulsive
disorder."