[新聞] Korean Air,A380上有個3坪的免稅商店..
挺有趣的.這期的報導..
除非航班天天滿載, 不然我覺得, 用13個位子來換這個小店面.
應是可以有更多的收益進來吧!
Korean Air A380 to feature in-flight duty free store
Published: 18/04/2011 - Filed under: News >>
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Korean Air has announced it will feature the world's first in-flight
duty free store on the Airbus A380 aircraft.
The store, designed by UK firm AIM Aviation and cosmetics brand
Lancome, will be located at the back of the lower deck measuring 11.9
sqm, which is the equivalent of 13 economy seats.
Jon Heath, technical director of AIM Aviation, said: "There is a loss
of revenue because of that. But, they believe they can get increased
revenue by selling higher branded products than they would have gotten
from having those 13 seats on the aircraft. Also, by selling the
advertising space, they will gain revenue from that."
The duty free store will consist of five units. Unit 1 is a "video
wall" displaying advertisements while the other units will showcase
cosmetics, fragrances, accessories and a limited selection of liquor.
The store is intended to serve as a "physical catalogue".
Each unit weighs around 130kg with the capacity to store 30kg of
products. "So, the net weight is slightly less than 13 passengers,"
claims Heath.
The carrier is continuously introducing new concepts on the superjumbo
aircraft in its efforts to set itself apart from competitors. As
previously reported, the airline was the first to devote the entire
upper deck to business class. The upper deck will feature 94 Prestige
Class seats while the lower deck will consist of 12 first class seats
and 301 economy class seats.
The carrier is scheduled to take delivery of its first superjumbo
aircraft at the end of May 2011, which will be deployed on June 1
between Seoul, Tokyo and Hong Kong.
For more information, visit www.koreanair.com
Alisha Haridasani
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