[閒聊] 可口可樂經典電視廣告《Hilltop》
可口可樂曾經推出過許多讓人印象深刻的廣告,其中有一部被叫做《Hilltop》的電視廣
告,算是可口可樂歷年來所有廣告中的佼佼者,而且也被認為是廣告史上的經典廣告。
這部電視廣告是由McCann-Erickson(麥肯廣告公司)所製作,配合當時可口可樂的口號
"It's the Real Thing",於1971年時播出。(真的是老廣告,播出時我還沒出生呢!)
廣告中,許多不同膚色、不同國籍的年輕男女們,手裡拿著瓶裝可口可樂,一同站在義大
利羅馬附近的山頂上齊聲唱出:
I'd like to buy the world a home and furnish it with love,
Grow apple trees and honey bees, and snow white turtle doves.
I'd like to teach the world to sing in perfect harmony,
I'd like to buy the world a Coke and keep it company.
I'd like to teach the world to sing in perfect harmony,
I'd like to buy the world a Coke and keep it company.
It's the real thing, Coke is what the world wants today.
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更多的內容及廣告影片本身,請到以下的網誌瀏覽
裡面有針對這部廣告及其後續的衍生版本,做詳細的介紹
http://yite.pixnet.net/blog/post/24187710
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